Of all the SEO strategies (keyword research, content marketing, on-page optimization, etc.), I talk about backlinking the least. ‘Backlinking’ is when a website links to a page on another website (a backlink). It’s also known as an ‘inbound link’ because it sends traffic to your website. My silence regarding backlinking isn’t because I think it’s…
6 copywriters reveal how they structure every blog post they write What the people needWhat the search engines needChoose a single topic. Decide on its purposeOffer something differentSave time. Create a skeleton draftPrep your researchMake it scannable. Share your intentionsKeep paragraphs short ‘n’ sweetKeep sentences to 50 words or lessFlowing smoothly from one paragraph to…
Real-world tips on using tools like ChatGPT to simplify your workflows, spark creativity, and tackle those everyday challenges.
13 scary SEO and content marketing mistakes that can creep up on your business.
I chat with my friend and a marketing pro Melanie Deardorff about how she uses AI in her daily work to save time and boost productivity. She shares how she uses tools like ChatGPT and Magai and talks about how transparency with clients can build trust when using AI.
Ways to find keywords for SEO. From tools like Keywords Everywhere and AnswerThePublic, to sneaky tricks like keyword stretching and digging into forums, there’s no shortage of strategies to discover new content ideas.
In this episode, I brought in web design business coach Josh Hall and copywriter Emily Aborn to discuss the “Holy Trinity” of creating a great website—design, copy, and SEO.
If you’re looking for ways to showcase what makes your business unique and stay ahead in a crowded market, this episode is for you.
In this episode of the Small Business Sweet Spot, I chat with Amber Fuhriman about the power of discomfort in achieving success.
Not a fan of SEO? Let me try and change that. Here are five SEO tips for small business owners that will show you where best to spend your time and energy to get more of the SEO results you want.
